Selling to Gift Stores - COMPLETE GUIDE! Great program if you are targeting small businesses or hobbyists that make or import crafts, soaps, jewelry, gifts, specialty foods, woodcrafts, candles, deskware, pens, postcards, housewares, personal care, games, puzzles, apparel, ceramics, greeting cards, or virtually any other product line, that might wholesale to independent retailers of any description, or to small retail chains!